@Pops - a number of years ago IBM got together and distilled out the three important "values" each IBMer should have. For what it's worth, I dislike "hoo-raahh" sessions like that, but interestingly, these are what IBM folk found important (https://www.ibm.com/investor/governance/business-conduct-guidelines.html):
...it also led us to come together as a global workforce several years ago
to reexamine and renew our values in a very new way for a very
new world, in an event we called ValuesJam. For us, what