> The schools generate direct revenues from ticket sales, merchandise, donations and other sources. Schools are organized into athletic conferences that generate their own direct revenues from TV broadcast contracts and tournaments, then distribute money to schools. The NCAA serves as a governing body, making and monitoring rules at the school level, and generating its own direct revenue from championship tournaments, distributing the surplus to schools.
Bowl games and post-season tournaments are independent entities that generate direct revenue and distribute to conferences and schools. T…