Foreign branding is an advertising and marketing term describing the use of foreign or foreign-sounding brand names for companies, products, and services. When the actual country of origin may not be beneficial, companies tend to use a foreign branding strategy, trying to make customers believe that the company and/or its products originate from a more favourable country than they actually do. In non-English-speaking countries, many brands use English- or American-styled names. In English and other non-English-speaking countries, many cosmetics and fashion brands use French- or Italian-styled names...