> Executives in Antioco’s time may well have underestimated the threat. After all, when Hastings and other executives from Netflix proposed in 2000 that they run Blockbuster’s online business, executives from the video store reportedly laughed at Hastings’ team. Porterfield said it was easy, given the simplicity and counterintuitiveness of Netflix’s model at the time, to “scoff it off.”
> “So you're telling me that a through-the-mail system — the U.S. Postal Service — is going to eclipse my business? That’s really hard to stomach,” Porterfield said, describing how many in the company thoug…