So far, what I've seen from international women's day is:
a.) people patting each other's back, just because of their gender. Kinda like national compliments day, but just for women.
b.) corporations trying to advertise themselves as ethical, just, morally right, whatever you like, by writing something on an issue involving gender.
c.) corporations trying to make money off of it, without having to make a statement or do any virtue signalling... by offering discounts for example.