Okay now for some weird tricks: take any inner product $\langle .,. \rangle$ on $\Bbb R^2$, then define a new inner product by setting $(v,w):= \langle v,w\rangle + \langle Av,Aw\rangle$. Note that since $A^2=I$, we get $(Av,Aw)=(v,w)$. Thus with respect to this new inner product, $A$ is orthogonal! Thus after choosing an orthonormal basis, $A$ will be a rotation or a rotation composed with a reflection.
But since $A^2=I$, the only possibilities are rotation by $180°$, but that's $-1$, so the last remaining possibility is just a reflection, i.e. $A$ is similar to $\begin{pmatrix}-1&0\\ 0&1\…