@SantaClaus The first year, 3A. Got awesome seats, about one row back from the very best seats you can possibly get.
The next year, got up at 2ish. Got seats ~5 rows back. Still awesome.
I waited in line with a guy from the DoD both times, he was awesome and was going since like 2001. I might be able to hook you up if he won the lottery again this year.
Oh, also, don't even think about using the WiFi or cell networks while you're waiting in line in the building. 5500 developers in one place crushes every network ever.