"Oh hey Bob, our servers at 40k users at our highest peak yet! Shall we expand our server nodes to cope with 150k and spend over 140% of our profits on it?"
"What the hell, James, you CRAAAAAZAAY? Just wait til we hit 45k so we know its a worth investment."
=== Tomorrow Morning ===
"JAMES - UPGRADE THE SERVERS! PIRATES BE A BOARDIN'!"
"WE CAN'T BOB! NOT ENOUGH PEOPLE BOUGHT OUR GAME, WE CAN'T AFFORD TO UPGRADE ENOUGH TO SUPPORT THE NEW SERVER LOADS!"