> Traditionally when sound is compressed on a phone or music player,
sent through the air by Bluetooth connection, and decompressed by the
Bluetooth headphones, there is a substantial amount of packet loss.
It means your music comes through lacking some soul, lacking some
punch, and with a certain amount of static-like white noise.
Through perfecting a custom implementation of the native Bluetooth
SBC codec, which we call Shift™, we deliver a level of purity and
sound that rivals and challenges the very best in wired headphones.