> ... Quizno's (long known for their amusing internet-ready commercials), released a pretty funny commercial mocking the commercialization of Burning Man in a way that pokes almost as much fun at Quizno's itself as it does at Burning Man. It does, certainly, mock the event for becoming pretty commercialized and "a place for rich people to check off their bucket list."
And, it appears that the Burning Man organization has absolutely no sense of humor and is trying to find some way to sue Quizno's over this, claiming it's "theft of intellectual property."