> What's with the name?
First: it's pronounced with a short o, like "plot". Not like "flawed".
So "Flot" rhymes with "plot".
And if you look up "flot" in a Danish-to-English dictionary, some of the words that come up are "good-looking", "attractive", "stylish", "smart", "impressive", "extravagant". One of the main goals with Flot is pretty looks.