@AlessandroCodenotti For example, Let's say $A=k[x,y]$ and $I=(x,y)$. You might be interested in proving that $I$ is not flat as an $A$-module, and in proving this you might want to prove that $I\otimes I \rightarrow I$ given by $f\otimes g \mapsto fg$ and extending linearly is not injective.
You might see that oh - $x\otimes y - y\otimes x$ is mapped to $0$, but then you have the problem of proving that this element is non-zero in $I\otimes I$ - and I think it's easiest by using the universal property.