The question was "But given $E/c$, $E$ being the photon's energy, how do I interpret that - directly - as the momentum? Why should it be the momentum? What's an obvious physical - not symbolic - reason? ... I was asking how to intuitively recognize that as momentum."
I answered by trying to say: just look at the units $[E/c] = [E]/[c] = [p]$, this is the main way to see it is momentum because it has the right units. If you want to be sure of anything you justify it rigorously, if you know the answer and just want to understand it intuitively, try dimensional analysis, now we know it's not…