So part of my issue may be quantum measurements on a macroscopic scale, as we would have with a measurement device.
But my thought is that classically, measuring the position of something yields some number $x$ (within some error). If we make a subsequent measurement at time $t + dt$, the object has to be within $x \pm c dt$ to be consistent with relativity. If the wavefunction didn't collapse from this measurement, you could get something that is consistent with the Born rule, but not with the classical measurement