Asda Stores Ltd. (stylised as ASDA) is a British supermarket chain which retails food, clothing, general merchandise, toys and financial services. It also has a mobile phone network (via the Vodafone network), Asda Mobile. Its head office is at Asda House in Leeds, West Yorkshire.
In 1999, Asda became a subsidiary of the American retail company Walmart and today is the UK's third largest chain by market share after Tesco and Sainsbury's. As of October 2013, Asda's share of the UK grocery market stood at 16.4%.
Asda's marketing promotions are usually based solely on price, with Asda pr...