"Us Tareyton smokers would rather fight than switch!" is the enduring slogan that appeared in magazine, newspaper, and television advertisements for Tareyton cigarettes from 1963 until 1981. It was the American Tobacco Company's most visible advertising campaign in the 1960s and 1970s.
== Beginnings ==
The slogan was created by James Jordan of the BBDO advertising agency. The first print advertisement appeared in Life magazine on October 11, 1963. The advertisements would appear solely in print between 1963 and 1966. In 1966, the first television advertisements with the slogan aired.The target...