I find it ironic as my country it is usually regarded as a liberal, even libertine place, with quite revealing outfits in the streets, TVs and magazines, and yet it's a quite moralist and conservative country.
You don't see women going topless on beaches, which from what I hear isn't given a second though in Europe. Here it would be a scandal. Other example: a TV news reporter from a #1 sports channel ended her marriage to marry a woman, and met lots and lots of hostility.