@Ash it's the same reason we like @Wipqozn
on a more serious note, watching it seriously may cause misery, while watching it sarcastically (like most bridgers are doing atm, I think) may be fun (to joke about it etc)
I remember watching a horror movie with a friend who was really easy to get entertained and his commentary and laughs made the movie seem like a cheap budget movie to joke about rather than a horror movie, and well, it was honestly more fun than actually watching that movie.