"The works" is going to mean different things to different people. For a D&D 4 player, it might mean that they every table has access to all possible minis/counters for all possible enemies. For someone who enjoys Spirit of the Century - there's only one book you can possibly buy but some unusual dice are needed.
Who is your primary market? Students? 20-somethings in shift-work? 20/30-somethings in 9-5 work? Older roleplayers? Each of those segments is going to have different needs and value your offering differently - which means the price they are willing to pay is going to change massiv…