Wieden+Kennedy (W+K; pronounced WHY-den and KEN-edy; earlier spelled Wieden & Kennedy) is an independently owned American advertising agency best known for its work for Nike. Founded by Dan Wieden and David Kennedy, and headquartered in Portland, Oregon, it is one of the largest independently-owned advertising agencies in the world.
History
Dan Wieden met David Kennedy in 1980, at the ad agency of McCann Erickson, while working on the Nike account. They took Nike with them as a client after founding "Wieden & Kennedy" on April 1, 1982, and remain the agency of record.
Over the years, th...