In 1939 the side business of archery demanded so much of Bear’s time, he decided to devote himself to it; and in 1940 Bear Products split into two companies, where Piper retained control of the automotive business and Bear retained the archery business. This is when the Bear Archery Company was officially born.
This was no accident, and Bear’s business didn’t grow organically. Bear tenaciously promoted the sport of archery.
“I had to not only make a product, but create a market for it,” he said.