insert into messagesubscription.SubscriptionData
(SubscriptionId, SerializedUserSubscriptionDefinition)
SELECT ms.Id, CAST( REPLACE(CAST(d.SerializedUserSubscriptionDefinition AS NVARCHAR(MAX)),'http://schemas.datacontract.org/2004/07/blah.Data.Definitions','http://schemas.datacontract.org/2004/07/blah.Contracts.Models') AS XML)
FROM messagesubscription.Subscriptions ms
join event.Subscriptions es on ms.UserId = es.UserId and es.ProviderId = ms.ProviderId
join event.SubscriptionData d on es.Id = d.SubscriptionId