"Embrace, extend, and extinguish", also known as "Embrace, extend, and exterminate", is a phrase that the U.S. Department of Justice found was used internally by Microsoft to describe its strategy for entering product categories involving widely used standards, extending those standards with proprietary capabilities, and then using those differences to disadvantage its competitors.
== Origin ==
The strategy and phrase "embrace and extend" were first described outside Microsoft in a 1996 New York Times article entitled "Tomorrow, the World Wide Web! Microsoft, the PC King, Wants to Reign Over the...