Here is an analogy:
Lets pretend there is an orphan boy, searching for his mother. The boy does not remember his mother, but he does *exactly* remember what the cake she used to bake would taste like. Now, that orphan boy has just won the lottery, and so mothers from far and wide line up, each with their home-made cake in hand, hoping that a taste of it will convince the boy that he is their son (and thus, they will share in his fortune).