Yes, gender/race/orientation should have had no role at all. Only competence should have mattered. Both in hiring and wages. But it hasn't been so for ages. Must we really be up in arms if companies try to right some wrongs?
But here's a completely race and sex agnostic reason : Especially in creative fields like writing, cinema, etc (even when it's only a part of a larger tech or marketing industry), diversity in points of view, experiences and backgrounds add tremendous value. If my staff was predominantly type X, I'd be thrilled if I found a qualified candidate of type Y or Z, and would…