Notable extract from the above linked Literary Lab article: "write directly, and just tell the story. Don't be fooled into thinking that you have to put onto paper something that looks like literature, or that you have to reach for grandiloquence with every sentence. You don't. Elegance is eloquence. Strive for clarity and know what you're writing about." __ totally right @LiteraryLab.com!
That article may have been talking about writing fiction but I think it is equally good advice for nonfiction and general writing as well.
