Quick summary after going through the personal prod stats etc:
the core is that we just aren't getting the through traffic - so most important is how to market this effectively
we aren't getting the same sort of high value individuals finding the site as say security did
now early on for security we did do a couple of high profile things - using events and individuals
I am hunting around for appropriate events / individuals to associate
eg - productivity conferences / effective working / even MBA meetings
and using twitter and other means to point attendees at relevant questions
or even to ask questions real time during such an event
at the moment the footfall seems to be a lot of standard IT types all wanting the 'app that will make me work better' and I think without a step change in the culture the site is going to continue drifting until shut down
one thing I don't know is what has been tried so far - I have seen the meta posts about raising profile etc., but not seeing anyhing major about going out to the community
I am trying to remember the core steps we had while trying to boost Sec.SE each time we felt it was flagging
but we got to our core community rapidly - I feel prod doesn't have this quite yet which is why my focus has been on trying to identify outside bodies that might bring in people who will ask / answer a slightly more useful set of questions
...thoughts @Aarthi? I feel I'm just monologuing here...