@isaacmoses Perhaps the system message, when its gets updated within the hour, should include the phrase 'gift card' so people know the prize is tangible rather than e.g. rep. (I'd do it myself, but you know what markdown you used for the current message.)

@msh210 Thanks. Done. FYI, you can click on previous messages to "re-use" them, and the original code pops up for you to edit.

@IsaacMoses Clicking does nothing (except on the most recent messages, which are one big link each, so clicking takes me to the contest post on meta).