The first thing that came to mind is this: Until few months ago Stackoverflow, that we all know is the most used website of the stackexchange network, has Webmaster as one of the options you can choose when you flag a question as off-topic. Now Webmaster is no more available, so people have to use the generic off-topic. I think that restoring the option could be worth for this website since a lot of users post questions about SEO, SEM and similar topics on Stackoverflow and having a direct option could let the discussions migrate easier.