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I have a bibligraphy file like so:
@techreport{boxofficePerformanceSocMed,
Author = {Sitaram Asur and Bernardo Huberman},
Date-Added = {2010-10-29 13:00:57 +0100},
Date-Modified = {2010-10-29 13:40:50 +0100},
Institution = {HP Labs},
Title = {Predicting the Future With Social Media},
Year = {201...