@bmike They always manage to do something really endearing, with almost no 'sell' in there at all, just the store name right at the end; they kind of follow a theme, but it's always a fairly simple 'anticipation/imagination' theme - here are that last half dozen in a playlist -
youtube.com/playlist?list=PLrLT8-EByYLVAG9CbjBaQTk3B2eWR1z2u