For example categories of quiver representations (which are basically stick a vector space at a node, linear map at an arrow) are similar enough to some very geometry categories
For example if you want to understand P1
you can actually construct some nonsense about quiver representations
Then because representation theorists know their stuff you can say stuff about P1
for projective varieties its very convenient
but it doesn't stop there
Another one is some geometry objects look like moduli spaces of quiver representations so you can understand a variety just by pretending hard enough that its talking about quivers
and you give it to that poor rep theory guy to sort out
but yeah thats just a small crumb about why people care about quivers
Because I gave a very unsatisfactory explanation last time and its annoyed me since
From a more algebraic point of view, every algebra is basically a path algebra if you try hard enough, so you can argue that quivers arise naturally, if you abuse the word enough.