It's depressing how much literature there is on logical clearly-thought-out analysis and approaches to things in this industry that is just wholey ignored, largely never read, or if read either dismissed out of hand or appreciated with hollow words and zero follow-through ("Oh yeah, that is a really great point and makes a lot of sense!" - "Alright, so I'll use a <not-normally-used> approach for doing this, cool?" - "Well, no for this case I think that's a bad idea - look let's just do it how we always do, I appreciate you keeping abreast of these things though, you should tell us some more…
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