2:31 PM
You buy a box of cereal at 450 grams for $10. Next week, it's 400 grams, still $10.
it's been going on for decades.
people shop on price, not price per gram, so when you gotta raise prices one company doing 450 grams for $11 and another doing 400 grams for $10, the $10 will win.
which annoys the shit out of me
I'd rather have the $11 and have to buy it less often