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12:36 PM
Our favourite bread has been thinflated. I wonder if I'm at the point where I should start baking my own...
 
1:18 PM
What's thinflation? Search results are coming up pretty bare here...
 
 
1 hour later…
2:31 PM
You buy a box of cereal at 450 grams for $10. Next week, it's 400 grams, still $10.
it's been going on for decades.
people shop on price, not price per gram, so when you gotta raise prices one company doing 450 grams for $11 and another doing 400 grams for $10, the $10 will win.
which annoys the shit out of me
I'd rather have the $11 and have to buy it less often
 
2:51 PM
Yep, this!
And after some time with the new smaller format, since they can't do that forever (can't sell baguettes as loafs), they can come up with a "new! bonus pack! 50 more grams for the same price" which they can keep for a few months, then go back with the previous 450g packaging and then increase the price...
 
3:11 PM
yeah
 

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