The persona, for Swiss psychiatrist Carl Jung, was the social face the individual presented to the world—"a kind of mask, designed on the one hand to make a definite impression upon others, and on the other to conceal the true nature of the individual." == Jung's persona == === Identification === According to Jung, the development of a viable social persona is a vital part of adapting to, and preparing for, adult life in the external social world. "A strong ego relates to the outside world through a flexible persona; identifications with a specific persona (doctor, scholar, artist, etc.) inhibits...