1:57 PM
@jrista You get fashions with things -- sometimes bigger is seen as better, and then sometimes miniaturisation is seen as better - you only have to look at the small size of the primes to appreciate how small a front element you need for a lens (of course, with the lens arrangements in zooms has all sorts of effects that need to be counteracted
Even then, on a 24-70 lens that is 135mm long, theoretically, the front element wouldn't need to be larger than the image circle
@EvanKrall I understand that wholesale prices haven't changed - just the profit margin has increased to match the expectation that prices would increase