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Encoding is making an unlicensed derivate or copy
Let's say instead of a video file, we take a short story. For the sake of argument, let's take
For sale: baby shoes, never worn.
We can apply the Cesar-7 Chiffre and get
Mvy zhsl: ihif zovlz, ulcly dvyu.
Or we use the NVA's TAPIR pattern:
566...