Ok the key was like this (Vin Diesel: tokyo drift setting)
Idol.
1xp - everybody sees how cool you are
3xp - you get ridiculed
and then the buyoff.
He also got a gender-related key that gave him point every time his character got into problems because she was a female driver or something like that. So he basically got twice the points every time he got ridiculed (while my second key rarly triggered)