> "When we have a new product that has elements that we're not sure how people will respond to, what do we do as a corporation?" he asked, referring to his time as writer and game director on Call of Duty: Black Ops and Black Ops 2.
"We market it, and we market it as much as we can - so that whether people like it or not, we do all the things we can to essentially brainwash people into liking it before it actually comes out."