18:12
@AndrasDeak to be fair, they most well known project they shoot down is Them's Fightin' Herds, a fighting game that used MLP characters.
They managed to reach an epic fail there. Lauren Faust herself stepped in and personally designed 6 new characters for the game so that they didn't have to shut down.
Since then... Hasbro kinda understood the message and has been persecuting mostly bad content.
the game got so big that it was even hosted at some famous tournaments in Asia
Still, not really my thing.