> Let’s answer the main question right out of the gate: the reason Taylor Swift brought her albums back onto Spotify and to platforms she’s overlooked in the past few years, like Amazon Music and Pandora Premium, isn’t because
Katy Perry released Witness (although it may have something to do with the timing) or because Swift’s last album, 1989, sold 10 million copies (this is the official reasoning for the release) — it’s because of the new licensing deal between her distributor Universal Music Group and Spotify, and the realities of releasing music in 2017.