The point is pretty straightforward: You cannot endlessly continue to buy if you are already buying on credit. At some point, you are not going to be trusted by banks anymore. If this is happening on a huge scale, like it is happening quite often in the US, and starts to happen in the UK, the effect can be disastrous.
Since people not only can't purchase much for the moment, but until they paid their debts
This way, the drop is worsened as it extends over time, leading to companies going bankrupt, leading to drop in supply of goods, leading to rising prices, etc...pretty much a vicious circle