3:17 AM
I think that you're not asking the right question. Note that "natural axiom" is something which depends a lot on the context, and set theory has many different contexts. $\sf PFA$ can be very natural in some contexts, and having a real-measurable continuum can be natural in a different context. Not to mention choiceless contexts of $\sf AD$ where the continuum has properties both of $\sf CH$ and of its failure (in more than one way). This is like asking why aren't all groups abelian, or why aren't all rings commutative/PID/etc. -- because there's more to it than just this one property.
Yes, not all groups are abelian, but not all groups are not abelian either. Both things have uses and generate interest.
@zibadaw: No, that's not quite right. The continuum hypothesis and its negations have implications to operator theory and they continue from there. All the way to physics. To say that no one but set theorists care for its value is plain false; in fact I don't think that many set theorists care for the value of the continuum, and perhaps the emerging school of multiverse approach to set theory (rather than formalist or Platonist) will end up as the dominant one in the future. Precisely because there are so many conflicting interests.
@zibadawa: In most non-set theoretical areas, I think, most researchers wouldn't dare writing something like "Now, assuming the continuum hypothesis ...". But it doesn't mean there is no research towards that, or that it has no implications. People just try to circumvent these issues, or take steps closer to where $\sf CH$ has little to no effect. But things like Kaplansky conjecture, automorphisms of the Calkin algebra, and so on, end up being dependent on set theoretic assumptions, in particular $\sf CH$. And it trickles down the implications ladder, slowly but surely.
@zibadawa: As to conflicting interests, I meant that set theorists are interested both in models where $\sf CH$ holds and in models where it is violated. So there is a conflicting interest as to whether or not $\sf CH$ should even have a decided truth value, since once it has, many of these interesting problems disappear from our attention. And mathematics is inclusive rather than exclusive, at least in this aspect.