Imagine you were a minority wherever you are right now. Perhaps you even are a minority, I don't know.
Imagine feeling your "other-ness" every day, how people see you as different. Imagine the worst possible things that could happen to you. Being excluded from social groups because of your other-ness; being always "randomly" selected for security searches; just generally living a double standard.
Now imagine all of this, and the only response the majority has given you is to replace a word with a different word, and removing some marketing mascot from a bottle of syrup.