The purpose of the whole exercise is to determine the coefficients of the proposed coordinate transformation
$$x'=Dx+Kct$$
$$ct'=Act+Bx$$
You can not make any a priori assumptions about the coefficients but you have to derive them by applying the appropriate constraints. Usually, the constraint is taken as the squared form of the light path equation
$$x^2=c^2t^2 ;x'^2=c^2t'^2$$
which results in the coefficients we are familiar with from the Lorentz transformation (as detailed in my answer).
$$x'=Dx+Kct$$
$$ct'=Act+Bx$$
You can not make any a priori assumptions about the coefficients but you have to derive them by applying the appropriate constraints. Usually, the constraint is taken as the squared form of the light path equation
$$x^2=c^2t^2 ;x'^2=c^2t'^2$$
which results in the coefficients we are familiar with from the Lorentz transformation (as detailed in my answer).