8:04 PM
8:26 PM
@curious just based on 20+ years of varying clients.. there are no standards. Most of the time, there's one rather large disclaimer in a piece, then on various pages there may be "see disclaimer on pg X" as a footer. This is sufficient 90% of the time. At times there's an additional sentence added to a few pages with specific financial data on them.
This particular legal team requested all disclaimers be set in the same font and pt size as text in the piece. That's fine. I don't like it, but okay. I accommodated and visually made them clearly separate. Now they've come back with.. they all need to be bold and all uppercase.
Then they come back with "that long (1/2 pg) disclaimer needs to appear twice in the piece" It's only 20 pages.
I seriously can't help but think they are just being lawyers and forgetting the POINT is to sell something. Disclaimers shouldn't be the focus. Any lawyer worth his fee can argue that the disclaimers ARE present and if the reader missed them, it's the readers fault.
I'm over a barrel.. I can complain, but it just makes me look like a problem. No one else really cares that much because they are vested int eh rhythm and flow of the piece. Legal is telling client how to avoid headaches, which they surely want to do. TO the client just takes legal suggestions as "gold" when they clearly aren't.
9:21 PM
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