3:26 PM
@MikeWaters Here's what I did on EE.SE to fill the chat. When I closed marginal questions (some of the too broad questions, some of the off-topic questions), I would add a comment which would encourage the posted to take the question to the EE.SE chat. Both the O.P.s and the regular contributors would see the comment.
After about two years of such prompts the EE.SE chat became self-sustaining.
To save time, I had a handful of cookie cutter comments which I could paste, and maybe adjust for a particular situation.
This initiative took place around 2015.