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Recreational Equipment Inc., commonly known as REI, is a privately held American retail corporation organized as a consumers' cooperative, selling outdoor recreation gear, sporting goods, and clothing via some 135 retail stores in 32 states, catalogs, and the Internet. The company opens four to six new stores each year. REI's sales exceeded US$2.0 billion in 2013.
== History ==
Lloyd and Mary Anderson founded REI in Seattle, Washington in 1938. The Andersons imported an Akadem Pickel ice axe from Austria for themselves, and decided to set up a cooperative to help outdoor enthusiasts acquire good...