Conversation started Aug 16, 2011 at 17:00.
Aug 16, 2011 17:00
Hello all, and welcome to our discussion on promoting our site!
homg heeeey!
aww there's only three of us
yep :(
welp that's okay.
we'll just chatter
so we had our swag meeting this morning with Jin, the graphics designer for the company
here's what he reports:
he's hesitant to make any swag that's parenting-specific
'cause we only get 300 visits per day so we're going to have to hold off on printing anything that is parenting-specific
that said, we could probably get a huge run of SE-branded (as in, in general) tote bags and hats and stuff
so...
so swag options still exist
Aug 16, 2011 17:04
we want custom swag, so we can get more visits
But we can't get custom swag until we have more visits
but we can't get custom swag until we get more visits?
lmao!
laughs
we can get SE-printed onesies, though
Aug 16, 2011 17:05
i thought for a moment I had double-posted
@AarthiDevanathanΨ that's pretty cool
nope, we just had a brainwave moment
@Beofett yeah i think that's not a bad idea
@HedgeMage had a good point about Title X in the U.S.
@CRoss do you have any ideas?
Jin also suggested that we buy adspace on Mommy blogs
whiiiiich means I need to go figure out the biggest mommy blogs around. which ughhhh i dunno if i can do it, surfing mom blogs.
@AarthiDevanathanΨ if i can, you can!
@Beofett Do you, really? laughs Well, okay then.
I checked out a few here and there once I learned that the father blogs were practically non-existant
I don't anymore... they are not "father-friendly" :P
yeah I'm getting that impression. Which is one of the things that makes me kind of nervous about surfing and courting them -- our site is not like the spaces that those readers/bloggers frequent
so i'm worried that our site would scare or overwhelm them
otoh, i could be completely wrong!
maybe those bloggers/moms would love the site
Aug 16, 2011 17:11
I don't think our site would scare or overwhelm them.
However, I don't think it would give them the chatty/community-supportive "girl's club" type environment that most of the blogs seem to be
Yeah and that's my hesitation for ads. But, Moms4Mom is successful and huge, with lots of parents/grandparents all over
so who knows!
my (admittedly limited) experience is that most of the regular posters on the mom's blogs and forums know each other fairly well, and keep up to date on what is going on in each others' lives
yeah, and chat's the only place for that kind of chatter.
(hmm, redundant sentence....)
i know that the other big sites are Babycenter.com and Cafemom.com and TheBump.com
maybe one approach would be to contact the administrators of some of those sites, and ask if they would be supportive of us opening a forum thread to introduce our site and solicit feedback as to whether it would sound like a useful tool to their community
whattoexpect.com is another big one
well, actually, I don't know if it is big. I just assume because the books are really popular
@Beofett yeah it's a major resource but not really an active community
but buying ads there might be the right move!
Aug 16, 2011 17:16
@AarthiDevanathanΨ whattoexpect.com/blogs/browse seems fairly active...
true. but compared to babycenter and us they weren't really as active
hrm... actually, at least some of those "blogs" are spam :(
or as consistent? something. i remember doing the scorecard for parenting and seeing that and having a "murrrrr" kind of response
from "On your profiles for online dating sites": "There are 3 capital genitalia of com-mutual a form that absolutely count."
but i can contact the forum admins for babycenter and thebump and cafemom and see if they'd be open to helping us critique the site
@DanBeale Welcome to promotion chat! :D
Aug 16, 2011 17:20
I'm not familiar with Cafemom.com, but Babycenter.com and TheBump.com are mostly focused on pregnancy-toddler, iirc
yeah and that's also something to keep in mind.
is cafemom.com less age-restrictive?
i know @HedgeMage pointed out that we don't have much info for older children.
hmm. not sure.
they go up to school-age children, i know that for certain
are there online communities for school guidance counselors?
Hello! I'm cautious about inviting users from other established sites because of the big difference in style between SE and other less 'formal' sites. But that's also the great thing about SE; it's not like all the rest.
Aug 16, 2011 17:22
Hi @DanBeale!
I'm concerned about that, too, which is why I think it would be better if we could present the concept of our site within their community first, to solicit feedback and ensure that they understood the differences
Hello @Beofett & @Aarthi Devanathan
I agree gentle introductions and explanations are a good thing
I am in complete agreement.
I can talk to them and feel them out, see what they think about it
it would probably give us a better chance of the other sites' admins cooperating, instead of feeling like we were trying to "poach" their users away
yikes i just surfed through the forums on cafemom and wow. WOW. domestic abuse question was the #1 topic atm
ugh :(
Aug 16, 2011 17:27
yeah i mean, that's a terrible situation, but that's not what we're all about
are there other parenting / guidance counselor trade shows?
not a trade show, but might be useful
hmmm.
Oh hey! @TorbenGundtofteBruun!
but uh yeah we just had the roundup. PTA conference is a definite MAYBE
'cause it's pretty far into the future
but it's definitely a good fit for us
more immediate is getting parenting.SE on the Today show
some (read:most) of the home reno blogs include small children
so i'll see if they'd be interested in checking us out
Aug 16, 2011 17:50
@AarthiDevanathanΨ I don't know, besides the mommy blogs my wife frequents the medical websites
like webmd and stuff?
how about we give away some of these to top new users? singleparents.about.com/od/parenting/fr/…
temporal artery thermometers are handy gadgets
i've got the budget for it. WHY NOT.
we can give it to top new users, yeah
hey! welcome @WarriorBob!
the only downside i see is that you only need one, so it would kind of be underappreciated by any user who already has one. Not to mention the experts that we want to attract who aren't actively parenting
true. on the other hand, though, it could be a nice new-user-appreciation organic buzz generator
Aug 16, 2011 18:01
agreed
unfortunately, I have to head out to take my son to his dr appointment...
I'll check back chat when I get home this evening. good luck with the brainstorming :)
Hello I just talked with Hedgemange. She said she will be back in about 25 minutes
thanks! /waves
Hey @Squidly!
Awesome, thanks for the headsup.
Hello. Np
So for those of you who joined late, Beofett and I were discussing promotion ideas.
One of the ideas that we've had for the site that's persisted is getting some free press by appearing on the Today show.
That would be good I think it would be helpful.. also dont forget Parenting Mag's
Aug 16, 2011 18:05
Other ideas have included appearing at parenting conferences, giveaways at mommy-and-me or daddy-and-me events, contests, and cross-marketing against a few other places.
@Squidly We actually are against parenting Mags because they're 90% ads as is, and few parents read those even in waiting rooms. =/
aarthi ok. SOrry didnt know it had been discussed before. It was an idea
We've also talked about chatting with the admins/mods at Cafemom, The Bump, and Babycenter's online communities and having their comms do a feedback evals on the site.
@Squidly No worries! you didn't know, it's not a big thing. We talked about it here in chat as well as in real life with my team/manager. Magazines are generally not the option we want given the signal-to-noise ratio present in them. We also think that money could be put to better uses.
Good ideas there too.
now I just want to be sure it's ok for me to be in this room right?
lol
Absolutely! You're always welcome :)
cool thanks :D
Aug 16, 2011 18:09
We're quite friendly here. I've just been businesslike today because I have Deadlines (dun dun dun)
I know some here work for Stack. I didnt know all the details behind it
My only idea is some kind of search engine optimisation - seeing if question titles can meet what people type into search engines. I'm not sure if that's possible with SE ways of doing things. But then maybe tags could be edited to match search key words?
I do think the swag would be a really good idea
@Squidly I'm a Stack Employee assigned to promote Parenting (and DIY) for Le Future.
@DanBeale We've debated doing that. I ran a check on the site and we usually sort of come up in results. the title edit that @TorbenGundtofteBruun and @Beofett did a couple of weeks ago should help that; we need to give Google another week or so to update its cache and then we can run another test
cool, good luck!
Aug 16, 2011 18:24
Thanks!
Well, this scheduled chat ended about 20 minutes ago. I'm going to go ahead and call it formally over. This was awesome!
Thanks to everyone who participated! We'll do this again in the future, so stay tuned!
 
Conversation ended Aug 16, 2011 at 18:25.